by Julie Broad
“You have to sell it to the judges!! You don’t want to think it makes a difference but throwing your arms up in the air and celebrating your run can improve your score” the commentator was explaining as we watched the women’s moguls event on the first or second day of the Vancouver 2010 Winter Olympics. That’s just the way humans are … if you don’t believe it was a good run then the judges might see that and question their own thoughts about your run.
And … let’s face it … you gotta sell yourself and your deals every day as a real estate investor. And if you’re not doing a good job with your marketing then you probably aren’t bringing home the gold.
Marketing is one of my passions. I actually get excited to put up new ads to attract tenants or tenant buyers for a property we’ve bought. I enjoy strategizing about how we’ll attract new home seller leads and I really enjoy seeing what works and what doesn’t.
I don’t enjoy skulking around in the middle of the night putting up signs though. When I do that I feel like a criminal. And I can’t stay up late enough to do it when there is very little traffic so we end up doing it around 10pm when lots of people are coming home from their evenings out and man do I feel like such a bad person when a car comes along and Dave’s not done hammering in the last nail on the sign!!
I also don’t really like it that our latest yellow letter campaign has aroused so much suspicion and defensiveness that the police are politely asking us to stop because they are getting so many calls about it.
I also feel bad that many people get defensive when they receive our lovely little note expressing interest in buying their homes.
And that is where Tony Peters comes in. Tony Peters believes 100% in marketing your way to success as a real estate investor. He also believes that the strategies so many of us have been taught by various US based experts don’t really work in our market … and probably not in every market in the United States either.
Tomorrow I will actually give you an update on our campaign so you can understand exactly what we’ve done and the results we’re getting … but for today I want to tell you about Tony Peters…
Tony, an Edmonton based real estate investor, has done somewhere close to 300 deals in the last decade!! And he has only gone to the bank to qualify for a mortgage once … and he attributes his success in a large part to their marketing efforts!! But he approached marketing in a very different way than we did and that’s what we’re anxious to learn from him.
We got on the phone with Tony last week and talked creative real estate investing Canadian style with him! It was such a pleasure to speak with him … and we’ve got that call for you right here … go ahead and have a listen to our call with Tony Peters!
We’re going to be attending Tony’s upcoming Creative Real Estate Investing workshop in Vancouver to learn all about their strategies and their MARKETING!!!
If you decide to go please make sure you let us know so we can catch up with you!! And if you’re going sign up before February 23rd using the code ‘Rev N You’ so that you can bring a guest free!! 🙂
p.s. I know the Vancouver 2010 Winter Olympics tie in was a bit weak but I’ve been trying SO HARD to figure out how I can write about the Olympics … I wanted to write a post called OWN THE PODIUM OR AT LEAST THE LAND IT SITS ON or GOING FOR GOLD AS A REAL ESTATE INVESTOR but I really had nothing to say about those subjects … I just liked the title. GO CANADA GO!!!